Global Marketing

Global Marketing
Utgivelsesar: 2015
Forlag: Taylor & Francis Ltd
Sprak: Engelsk
ISBN/EAN: 9780765642950
Forfatter: Kate Gillespieog H. David Hennessey
Antall sider: 598
Kategori: E-bøker

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences.

Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization.
Other key features include: * Coverage of often overlooked topics, such as the competitive rise of China's state-owned enterprises the importance of diasporas as target markets and the emerging threat to legitimate marketers from transnational criminal organizations * A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace * Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

GLOBAL MARKETING. post(@) Copyright © All Rights Reserved. Grønli Global Marketing fra Skøyen, Oslo. Grafisk design Madabhushi Global Marketing har besøksadresse Nico Hambros vei 19, 0969 Oslo. Selskapet ble stiftet i 2016 og er registrert som ENK under bransjen. Essentials of Global Marketing. Svend Hollensen. Av: Svend Hollensen Forlag: Financial Times/Prentice Hall ISBN: 9780273756545 Utgitt: 2012, Myk perm Reports directly to Global Markets Marketing Director (GMMD) Keeps GMMD updated on key insights, plans and results for marketing activities in the applicable countries; Global Marketing Management, Fifth Edition International Student Version. Av: Kristiaan Helsen, Masaaki (Mike) Kotabe Forlag: John Wiley and Sons Ltd ISBN: 9780470505748 Utvidet firma- og kredittinformasjon. Vår utvidete tjeneste Proff® Forvalt gir deg komplett oversikt over firmaer og roller i norsk næringsliv: gir deg bedriftsinformasjon om Global Marketing Norman Kvinlaug. Finn veibeskrivelse, kontaktinfo, regnskapstall, ledelse, styre og eiere og kunngjøringer. Her finner du informasjon om ledelse og styret i Grønli Global Marketing. Daglig leder, styreleder, styremedlemmer og eiere. Marketing. Vekstfôr. Sissel T. Susort. Global produktsjef vekstfôr +47 958 84 520. Send e-post. Mads Martinsen. Produktsjef Vekstfôr +47 916 40 119. Send e-post.

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